Cartier has set its sights on the English capital as it launches its Tank Anglaise watch next month – the first launch the brand has hosted in London.
According to the Evening Standard, the luxury retailer is to release a film commercial that will be screened in 150 London cinemas and can be watched on ITV and Channel 5.
The ad will cover the 165-year history of the brand.
Cartier will also launch an exhibition at Selfridges Oxford Street in April and host the Chelsea Flower Show in May.
Source: myretailmedida.com
